Professional Diploma in Digital Marketing

The Professional Diploma in Digital Marketing is a practical course designed to increase the employability of students and improve your business’s online lead generation and customer engagement. This diploma is best for students, professionals and business owners who want to scale up their skill set in Digital Marketing.

This Diploma is exclusively designed by practicing Digital Marketing professionals; the Professional Diploma in Digital Marketing carries the coveted Institute of Digital Marketing & Technology accreditation and associated brand recognition, which is highly adored by employers.

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

Course overview

Internet Marketing Overview

Website Planning & Development

Search Engine Optimization

PPC Advertising with Google

Social Media Marketing

Lead Generation For Business

Online Advertising

Email Marketing

Ecommerce Marketing

Google Analytics

Creating Internet Marketing Strategy

Making Money Via Adsence & Blogging

Affiliate Marketing

Making Money As Freelancer

AND

• How to Start your own Online Business with Digital Marketing ?
• How to Work for Oversea Clients and How to Approach Them ?

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The programme is suitable for professionals of all levels and disciplines, and will prepare you to take a more specialist role within the overall marketing domain.

The Introduction to Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.

This module will also introduce you to the Institute of Digital Marketing & Technology Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.

Digital Marketing channels include, but are not limited to::

  •  Internet Marketing Overview
  •  Website Planning & Development
  •  Search Engine Optimization
  •  PPC Advertising with Google
  •  Social Media Marketing
  •  Lead Generation For Business
  •  Online Advertising
  •  Email Marketing
  •  Ecommerce Marketing
  •  Google Analytics
  •  Creating Internet Marketing Strategy
  •  Making Money Via Adsence & Blogging
  •  Affiliate Marketing
  •  Making Money As Freelancer

This opening module on our Professional Diploma programme explains and demonstrates the power of the internet and how to harness these changes as the relationship between organisations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business.

Topics covered:

  1. Definition of the IoDMT (Institute of Digital Marketing & Technology) Method
  2. Key Concepts of Digital Marketing
  3. Traditional v Digital Marketing
  4. The Opportunity of Digital Marketing
  5. Characteristics of Digital Marketing
  6. Implications of Digital Marketing
  7. Market Research v Market Reality

This module is covered on the Professional Diploma in Digital Marketing.

Please contact us if you are interested in joining this distance learning program.

The Institute of Digital Marketing & Technology’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.

Delivery style

Covering best practice and using case studies and practical examples throughout the course, offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately..

Anyone responsible for developing or implementing your organization’s online or digital marketing strategy:

  • Professionals who need to understand Digital Marketing or get more out of their Digital channels
  • Marketers who want to fast-track their career or improve their position in the market-place
  • Small business owners who need to maximize online channels for growing their business
  • Students who want to up skill in Digital Marketing
  • Keep you at the leading edge with new knowledge and skills in Internet Marketing;
  • Helps you in building professional development and increase your job security in a rapidly changing world of e-business;
  • Help you to extend your marketing knowledge to identify new business opportunities;
  • Learn how to create an Internet Marketing Plan;
  • Provide you with a recognized marketing qualification in e-marketing from the most experienced faculty in India.

Program DurationSix (6) Months

Participants who wish to obtain the Digital Marketing Diploma Award will be required to complete a collection of work (1 Live Project as practical assignment) during the course as well as a digital marketing plan (during 6 months of the training program).

Course includes: keyword research, domain selection, web hosting selection, website development using wordpress, digital marketing strategy, SEO, PPC programs, Online Advertising, Social Media, Online PR, email marketing, affiliate marketing, Google Analytic etc.

Program Fee

Online / Distance Instruction Mode – 

45,000.00 Add to cart

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for any business type.

Our Professional Diploma in Digital Marketing will help you to:

  • Get a clear understanding of the values and importance of Digital Marketing and why it is a vital component of your marketing strategy. Plan, create and effectively manage social media, display, search marketing and online advertising and marketing campaigns.
  • Integrate your digital marketing plans and efforts into your marketing strategy
  • Drive new visitor traffic to your web site while improving online conversion rates
  • Understand how digital marketing can help you grow your business, domestically and internationally
  • Create and develop effective and targeted email marketing campaigns that aligns with your business goals
  • Identify various online applications and resources that will help in building effective and profitable web sites
  • Measure and analyse the visitor traffic at your web site to continuously develop and improve your digital marketing by discovering how to best develop and retain customers

On completing your assignment you will receive a certified Diploma from the Institute of Digital Marketing & Technology (IoDMT).

I am not very IT savvy. Is this course technical?
No, it is not a programming course, and you will not have to learn any coding. Professional Diploma in Digital Marketing focuses on the commercial & strategic aspect of online/ digital marketing.

What is the difference between a professional diploma and a certificate course?
A certificate and a diploma courses have exactly the same content, the difference is in the duration and course contents of the courses. A certificate course is of 2 months duration whereas a professional diploma course consists of all the modules given under professional diploma course contents.

How can I study

There are two main ways in which you can study:
– Classroom training ( We prefer this for a better understanding and experience )
– Blended learning (a combination of online video conferencing and instructions delivered through email)
– Distance learning/ online
How much time will it take

You will be expected to complete approximately 400 hours study for this level of qualification. This will consist of both distance learning using email instructions or online video conference learning ( if you are taking the online course )

How will I be assessed?

TThe Diploma & Certificate in Digital Marketing units are assignment based assessments. You would be accessed through your Live project in your final week.This project will be independently handled by you.

Is there an exam?

Yes, there would be an online exam, and students need to complete an assignment.

Is the assignment compulsory?
Our Professional Diploma in Digital Marketing course requires that you complete an online project if you wish to receive a certification. To receive a Professional Diploma in Digital Marketing you are required to submit a digital marketing plan consisting of 2,500-3,000 words. More information is included in the program page .

Do I pay VAT on top of the course fees?

No. VAT is zero rated for training purposes.

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