Certificate Program in Digital Marketing

The certificate program in Digital Marketing is a practical course designed to enhance the employability level of students in Digital Market area. This can also help to improve your business’s online lead generation and customer engagement.

Exclusively designed by practicing Digital Marketing professionals, the certificate program in Digital Marketing carries the coveted Institute of Digital Marketing & Technology accreditation and associated brand recognition, which is highly sought after by employers.

The certificate program in Digital Marketing is ideal for anyone who is looking for a career change/boost or anyone involved in the planning, implementation or measurement of digital strategies. The program is suitable for professionals of all levels and disciplines, and will prepare them to take up a more specialist role within the overall marketing domain. The program is designed by professionals after years of experience in Digital marketing domain focusing on the need of hour.

Topics Covered

Internet Marketing Overview

Website Planning & Development

Search Engine Optimization

Social Media Marketing

Email Marketing

Google Analytics

Creating Internet Marketing Strategy

Making Money Via Adsence & Blogging

AND

• How to Work for Oversea Clients and How to Approach Them ?

The course is designed keeping in mind the industry need and demand. Being designed by working professionals after realizing the need of better resources in industry increases the employability chances and helps students in getting a job or starting their own business.

The Introduction to Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for any organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.

This module will also introduce you to the Institute of Digital Marketing & Technology Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.

Digital Marketing channels include, but are not limited to:

  • Internet Marketing Overview
  • Website Planning & Development
  • Search Engine Optimization
  • Social Media Marketing
  • Online Advertising
  • Email Marketing
  • Google Analytics
  • Creating Internet Marketing Strategy
  • Making Money Via Adsence & Blogging

This opening module on our certificate program explains and demonstrates the power of the internet and how to harness these changes as the relationship between organisations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business.

Topics covered:

  1. Definition of the IoDMT (Institute of Digital Marketing & Technology) Method
  2. Key Concepts of Digital Marketing
  3. Traditional vs Digital Marketing
  4. The Opportunity of Digital Marketing
  5. Characteristics of Digital Marketing
  6. Implications of Digital Marketing
  7. Market Research vs Market Reality

Please contact us if you are interested in joining this distance learning program.

Delivery style

Covering best practice and using case studies and practical examples throughout the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.

One on One attention to students is the best feature of this course; our qualified teachers take interest in discussion the real life scenarios with students which help them in gaining a better understanding of course.

Anyone responsible for developing or implementing your organisation’s online or digital marketing strategy:

  • Students who want to build a career in Digital marketing.
  • Professionals who need to understand Digital Marketing or get more out of their Digital channels
  • Marketers who want to fast-track their career or improve their position in the market-place
  • Small business owners who need to maximise online channels for growing their business
  • Keep you at the leading edge with new knowledge and skills in Internet Marketing;
  • Help you to build on your professional development and increase job security in a rapidly changing world of e-business;
  • Help you to extend your marketing knowledge to identify new business opportunities;
  • Learn how to create an Internet Marketing Plan;
  • Provide you with a recognized marketing qualification in e-marketing from the best faculty in India.

Program DurationTwo (2) Months Participants who wish to obtain the Digital Marketing Certificate Award will be required to complete a collection of work (1 Live Project as practical assignment) during the course as well as a digital marketing plan (during 2 months of the training program).

Course includeskeyword research, domain selection, web hosting selection, website development using wordpress, digital marketing strategy, SEO, Social Media, email marketing, Google Analytic etc.

Program Fee

Online / Distance Instruction Mode –

35,000.00 Add to cart

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for any business type.

Our certificate program in Digital Marketing will help you to:

  • Get a clear understanding of the values and importance of Digital Marketing and why it is a vital component of your marketing strategy. Plan, create and effectively manage social media, display, search marketing and online advertising and marketing campaigns
  • Integrate your digital marketing plans and efforts into your marketing strategy
  • Drive new visitor traffic to your web site while improving online conversion rates
  • Understand how digital marketing can help you grow your business, domestically and internationally
  • Create and develop effective and targeted email marketing campaigns that aligns with your business goals
  • Identify various online applications and resources that can help build effective and profitable web sites
  • Measure and analyze the visitor traffic to your web site to continuously develop and improve your digital marketing discover how to best develop and retain customers

On completing your assignment you will receive a certification from the Institute of Digital Marketing & Technology (IoDMT).

I am not very IT savvy. Is this course technical?
No, it is not a programming course, and you will not have to learn any coding. Professional Diploma in Digital Marketing focuses on the commercial & strategic aspect of online/ digital marketing.

What is the difference between a professional diploma and a certificate course?
A certificate and a diploma courses have exactly the same content, the difference is in the duration and course contents of the courses. A certificate course is of 2 months duration whereas a professional diploma course consists of all the modules given under professional diploma course contents.

Is there an exam?

Yes, there would be an online exam, and students need to complete an assignment.

Is the assignment compulsory?
Our Professional Diploma in Digital Marketing course requires that you complete an online project if you wish to receive a certification. To receive a Professional Diploma in Digital Marketing you are required to submit a digital marketing plan consisting of 2,500-3,000 words. More information is included in the program page.

Do I pay VAT on top of the course fees?

No. VAT is zero rated for training purposes.

Quick Enquiry

 

Verification

 

Ajay_Trans_10